Tim Cook is on a charm offensive in China to revive flagging iPhone sales

Tim Cook Visits China as Apple Opens New Store Apple CEO Tim Cook is making a high-profile visit to China as the company opens its second-biggest store in Shanghai. The $11.6 million outlet is located in Shanghai’s central district and is part of Apple’s push to reverse a decline in iPhone sales in its most important international market. Cook’s visit emphasizes China’s significance to Apple, both as its biggest overseas market and a critical part of its manufacturing supply chain. Cook praised Chinese suppliers for having the most advanced manufacturing in the world. The move comes as Apple tries to fend off competitors and revive sales in a challenging market.