Gen Z and Millennials are putting their own spin on book clubs

From Dua Lipa to ‘silent’ book clubs, Millennials and Gen Z are joining book clubs as a way to socialize. The growing popularity of book clubs reflects a renewed interest in in-person events and experiences following the isolation of the pandemic. Book club event listings in the United States grew significantly in 2023, with new types of gatherings emerging at dating events, breweries, and group runs. Social media, particularly TikTok and Instagram, has played a role in introducing younger readers to new genres and boosting sales at physical bookstores. Niche book clubs focusing on specific themes or genres, such as queer book clubs and silent book clubs, have also seen increased attendance. The rise of book clubs aligns with the growth of independent bookstores, with more people turning to physical books and supporting local stores instead of relying solely on online retailers.